Beautiful kitsch lettering has been an integral part of ancient documentation of scripts in India. We are home to more than 400 languages and over a dozen of writing scripts. With the decrease in the spoken regional language, the scripts are dying an unfortunate, slow death. Thus a street art initiative to bring back cool to the regional scripts. Facebook is the new visual unifier that cuts across the geography and demography of India.
With over 45 million users, we are the second largest number of people on Facebook in the world. What better way to make the mass fantastic take notice and ‘LIKE’ their scripts!
Facebook goes local :
People in India use and misuse latest trends to promote everything from GOLA
( handmade icecream ) to GOD. This is the birth of Indian kitsch.